VERONICA SIMONTE

AI-Driven Graphic
& Digital Designer
Milan
19/07/1997
Designer with a strong UI/UX background, a humanistic education, and a deep passion for visual communication.
I combine critical thinking, empathy, and creativity to design not only simple, effective, and engaging digital experiences, but also coherent and impactful visual identities.
I integrate generative AI into ideation and design processes, blending visual art, technology, and communication to create intelligent, emotional, and user-centered design.
Master Project Generative AI for Creativity Talent Garden
A fashion campaign developed with generative AI, spanning from visual direction to sound design.
An immersive project that merges epic aesthetics, nature, and symbolism into a contemporary visual language.
Personal project developed with generative AI
A visual storytelling project that explores the boundary between reality and fantasy through a symbolic character.
A narrative told through images, using surreal aesthetics and chromatic contrast to reflect on the value of imperfection.
UX/UI Redesign Start2Impact University
UX/UI redesign of the San Carlo website, with a focus on usability, visual hierarchy, and mobile experience.
Through user research and usability testing, I redesigned the information architecture and interactions, making the website clearer, more accessible, and more action-oriented.
Graphic Design Project IED
ORGASMIC is a vegetarian sandwich brand that plays between taste and philosophy, drawing from the concept of “organic” while its name evokes an experience of pure pleasure.
I developed the naming strategy, visual identity, and logo, creating a bold and memorable brand image.
User Interface Project Start2Impact University
ECODREAM is a sustainable bag brand that combines design with respect for the environment.
In this project, I designed a prototype for a new version of the website, with the goal of highlighting the brand’s green identity and improving the user experience. I focused on creating an intuitive and elegant interface, aligned with the brand’s values, placing the quality of materials and the positive impact of conscious choices at the center.
Graphic Design Project Start2Impact University
SUNNEE is a sustainable beachwear brand that creates swimwear using recycled yarns, combining aesthetics with respect for the environment.
I developed the logo, color palette, icons, typography, and social communication, building a visual identity that feels fresh, sunny, and conscious.